2024 Ford Fiesta Makes a Surprising Digital Return to the Supermini Segment. Ford has dropped multiple big names from its modern lineup in its never-ending chase of more high-riding vehicles with an obvious electrification twist.

“We decided to build our first high-volume electric vehicle here in Cologne,” said Sander. “There comes the point where we need the space for construction, because we are turning the Fiesta plant into a fully battery-electric plant. This is why we had to make a decision that we have to stop Fiesta production.”

The name "Fiesta" (meaning "party" in Spanish) belonged to General Motors when the car was designed, used as a trim level on Oldsmobile station wagons, and was freely given for Ford to use on their new B-class car. Ford's marketing team had preferred the name "Bravo", but Henry Ford II chose "Fiesta".

Unfortunately, the Fiesta finished in 12th place out of 19 cars in the small car class of our most recent What Car? Reliability Survey, albeit with a reasonably good overall score of 94.9%. It finished above the Audi A1, Skoda Fabia and Volkswagen Polo, but below the Honda Jazz, Mini and Toyota Yaris.